Posy
Floral pastry shop concept.
Project mentored by Kelly Chen
My Role
Product Design
Graphic Designer
Web Designer
Tools
Figma
Framer
Timeline
2 months
Concept
Posy is a bakery shop specializing in treats with edible flowers. Its mission is to show that flowers don’t have to be reserved for life’s biggest milestones and can be enjoyed every day.
Project Goal
To introduce Posy as a welcoming destination for elegant, floral-inspired pastries that are both artisanal and approachable. Position the shop as a fresh, creative option in the pastry scene.
I designed an interactive landing page, starting with wireframes and visual design in Figma and building it in Framer. The page is fully responsive and features custom animations, creating a dynamic and engaging user experience. My goal was to craft a unique web experience that aligned with the brand.
